These people got too good for their old marketing

Thankfully, they eventually recognised it and decided to hire me. I helped them run campaigns they never had time for, refresh their website with zero headaches, and build marketing back-ends that wouldn't collapse if busy.

work-in-porgess mockups of the Make & Mind website — Make & Mind

Web design, UX writing, creative direction Here were all the right ingredients, special art workshops, real impact and top reviews. But the Make & Mind website wasn't telling that story so I gave its copy and design a complete overhaul. Currently in final production.

folks directory website screenshot — Folks Directory

Co-founder Bootstrapping a directory of independent creatives and small businesses in the Folkestone, Kent: a community-driven project that helps local creative people find and support each other.

a Mega Seating Plan blog post showing up in the first page of Google — Mega Seating Plan

SEO Writing Wrote SEO content that connected teachers with software that saved them hours of classroom prep time, while boosting search rankings and solidifying the app's reputation as a top-rated edtech product.

Not Bad

Newsletter writing A growing Substack newsletter where I give independent business owners realistic alternatives to hustle culture through honest stories about my own freelance struggles and successes.

screenshot of Sarah Yuk Lan Brown's website alongside an extract of my writing — Sarah Yuk Lan Brown

Website writing Turned the website of a holistic coach from a wordy Google Doc into an SEO-ready business card that got her practice moving forward with ease, all while being super simple to update.

screeenshot of Blueberry's new website — Blueberry

Operations Project managed the redesign of Blueberry's website and reengineered internal operations—consolidating their tech stack and cutting marketing costs by a third with no compromise to output.

Email marketing Redesigned, launched and regularly wrote two of Blueberry's newsletters, each offering bite-sized creative inspiration with a handpicked selection of talents, projects and trends.

screenshot of the TEDx Universty Greenwich 2019 website — TEDx University of Greenwich

Landing page design Built TEDx Greenwich's a landing page that simplified the attendee experience and freed organizers to concentrate on the event instead of answering logistical questions.

selection of pr stories, social media posts, and industry updates I created for the University of Greenwich — University of Greenwich

Content design and event facilitation Kept students' spirit alive during COVID and elevated the reputation of Greenwich's Film & TV programmes through targeted industry updates, social media storytelling, and PR stories.

poster for an exhibition at the University of Greenwich Galleries — University of Greenwich Galleries

Communications design Designed and co-edited communications and assets for the University of Greenwich Galleries, including posters, social media posts, and press releases, to widen the reach of our exhibitions and events.